Toy Fair 2012 – Hasbro Marvel Legends Report

Hasbro Marvel Legends (1280x719).jpg

I can’t tell you how good it feels to be writing about Marvel Legends again at Toy Fair. Sure, the Marvel team got the clean-up spot in the schedule of yesterday’s presentations at Hasbro’s Media Fan Day, and Legends got the last spot in the Marvel presentation, but the showroom was a sea of the unwashed masses for most of the afternoon – it’s good to be back!

Dave Vonner got the nod for presenting both Legends and Universe (I’ll cover Marvel Universe separately), and while he didn’t get to reveal a whole lot for Legends, we got to see the progression for some of the Series 3 figures, as well as a reveal for 2012 – the Squadron Supreme’s Hyperion. Hyperion was shown as a rendering of a digital sculpt (I’ll guess Gentle Giant) and as such wasn’t available in the showroom. What we did see in there was both Series 1 (see Sandman’s review of Extremis Iron Man) and 2 packaged samples, as well as painted prototypes of Blade and U.S. Agent.

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Toy Fair 2012 – Hasbro Transforming From Toys to Entertainment

Hasbro video billboard advertising in New York City's Times Square

Hasbro held its Fan Media Day yesterday afternoon, inviting over one hundred folks from the various online blogs, fan sites, news, and communities that are fans of their collector-oriented brands – GI JOE, Star Wars, Transformers, and Marvel. I’ll be posting pictures from their Toy Fair showroom later this morning and over the course of the next few days, but wanted to touch upon the central theme from the event’s presentations – Hasbro is becoming an entertainment company, and the toys follow the entertainment.

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Toy Fair 2012 – Four Horsemen Toypocalypse 2 – Futuretro

Toypocalypse 2 - Outer Space Men (1280x853).jpg

The Four Horsemen kicked off Toy Fair 2012 with Toypocalypse 2 – Futuretro, the second installment of their toy art show. Like last year’s Toypocalypse, the 4H had a whole mess of goodness on display, and they also added a display case from Onell Designs and a wall of custom action figures and artwork for their Outer Space Men “Futuretro” line.

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Toy Fair 2012 – Hasbro to Reveal Marvel Universe Blow Hard?

With Toy Fair just around the corner, it’s about time we start getting some teasers about what we might see from our favorite action figure lines. We just got a doozy from an insider about Hasbro’s Marvel Universe line:

I’m going to reveal a character at Toy Fair that just might blow you away…

Obviously, this not-so-veiled hint means we’ll be seeing none other than fan favorite Blow Hard make his debut in New York in a week and a half. For those of you not familiar with this arguably A-list mutant, Blow Hard made his first appearance in X-Factor #11. No, we’re not talking about the highly acclaimed X-Factor of Peter David’s run – this was from the original run by Louise and Walter Simonson that managed to reunite a back-from-the-dead Jean Grey with the original X-Men – we’re talking literature here.

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