Toy Fair 2016: Hasbro Marvel Legends Report

Toy Fair 2016 - Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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Weekend Toy Run: Marvel Legends Hulkbuster Wave On Sale at Kmart

Marvel Legends Hulkbuster wave - high res pics

Still on the market for the Marvel Legends Hulkbuster wave? Whether you’re looking for the entire wave or are just looking for one last remaining piece to complete the Build-a-Figure, you’re in luck. Kmart has the entire Marvel Legends Hulkbuster wave on sale for $16.99 each, marked down from $19.99. That beats Amazon’s price, which is normally $21.99, with some figures, like Valkyrie and Thundra marked up to $30 and higher by third party resellers.

Happy shopping Hulkbusting!

Weekend Toy Run: Marvel Legends Hulkbuster Wave Available via Amazon.com

Marvel Legends Hulkbuster Wave at Amazon

Amazon has had the Marvel Legends Hulkbuster wave listed for some time, but they were from more expensive third-party sellers. Our good friend Paul gave us the heads up that Amazon has jumped into the game, so you can now pre-order the wave (with War Machine, Blizzard, Vision, Valkyrie, Dr. Strange, Thundra, and the Marvel Now! Iron Man) directly from them for the standard retail price of $21.99 each. It’s not a long wait since Amazon says they’ll ship within the next 2 weeks.

You can find most of them by searching for Marvel Legends Hulkbuster on Amazon. For some reason, the Marvel Legends Vision is also available but doesn’t show up on that search. And the Marvel Legends War Machine is still only third-party seller listings (and more expensive). Since he’s two per case, I am sure you can hold off for now – Amazon will have a bunch that you can pick up later, if needed.

Pre-Order the Amazon Exclusive Marvel Legends Avengers 4-Pack

Amazon Exclusive Marvel Legends Avengers 4-Pack - packaged

Finally! We’ve spotted the listing for the Amazon-exclusive Marvel Legends Avengers: Age of Ultron 4-pack. Amazon’s first Legends exclusive includes Marvel Cinematic Universe versions of Thor, Black Widow, Hawkeye, and for the first time in the line, a Mark Ruffalo Bruce Banner in his civvies. Hasbro first announced the 4-pack at Toy Fair, and we saw the figures for the first time with a whole mess of Marvel Legends at San Diego Comic-Con.

For those keeping track, here’s your Marvel Legends retailer exclusives checklist:

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SDCC 2015: Hot Toys – Star Wars, Marvel, and Terminator

SDCC 2015 Hot Toys (1 of 51)

One booth stop I must make every year at Comic-Con is Sideshow Collectibles, to see the Hot Toys they’ve got on display. But it’s a bit of an odd licensing vs. distribution conundrum this year, for all parties involved. Hot Toys has started cranking out the Star Wars figures, and Sideshow is their distributor in the States. But Sideshow has also held their own Star Wars license for longer than Hot Toys has. Coopetition?

Let’s see what Hot Toys has done in the short time they’ve held their Star Wars license, and see what else they’re up to.

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