Toy Fair 2018: Hasbro Marvel Legends Report

Finally, here’s our Marvel Legends Report for NYTF 2018 – all the reveals, booth pics, official PR pics, and teases – all in one spot. While Hasbro shared much of what’s to come throughout 2018, they still held back enough to keep us in suspense. Of all the waves covered in their Entertainment Brand Preview, all but one or two still have figures to reveal.

We’ll cover them in the order they were discussed and include the pics we shot in the booth and the official PR shots Hasbro shared with us. Read on!

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Toy Fair 2016: Hasbro Marvel Legends Report

Toy Fair 2016 - Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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NYCC 2015: Hasbro Marvel and Star Wars Reveals (with AFP video fly-by)

NYCC 2015 - Hasbro Marvel Legends (1 of 22)

As has been their tradition for the last few year, Hasbro kicked off NYCC 2015 with their ‘Twas the Night Before… Party, revealing new items from their action figure brands. We took a look at their Marvel and Star Wars lines, with a focus on their 6-inch figures in Marvel Legends and the Black Series from Star Wars. And we got to chat with our long-time friend, Jesse Falcon, from the Marvel licensing team.

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Toy Fair 2015: It’s Not All About Legends for Hasbro’s Marvel Team

Toy Fair 2015 Hasbro Marvel Universe (1 of 8)

As much as I’m digging on Marvel Legends for 2015, I’d be remiss if I didn’t highlight the other expressions from Hasbro’s Marvel team before shutting down for the night. In figures, the ones nearest to my heart are the Marvel Universe and Marvel Titan Series figures.

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The Pre-Toy Fair 2014 Hasbro Marvel Update

This upcoming weekend we’ll be braving the cold weather in New York City to attend the Hasbro Toy Fair Preview, of which Marvel will be one of the major brands to show – among others, Transformers, Star Wars, and in a limited capacity, G.I. JOE. But we’ve got some catching up to do, so here are some updates to the Hasbro Marvel lines which will bring us up to speed before the big event.

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