Toy Fair 2017: Hasbro Marvel Press Pics

Hasbro held their Collector Preview yesterday (read our Toy Fair 2017: Hasbro Marvel Legends Report to get caught up) and this morning they shared their press pics for a bunch of their Marvel Legends products. They’ve included a lot of the retailer exclusives that were not available on the showroom floor.

Pictured above – the Toys R Us exclusive Marvel Legends 6-inch A-Force 6-pack, featuring She-Hulk, Lady Loki, Lady Sif, Monica Rambeau, Singularity, and Elsa Bloodstone.

Now get ready for some sensory overload – over 70 more official Hasbro Marvel Legends pics ahead!

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Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

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Hasbro Reveals Marvel Legends for Vulture and GotG Vol. 2

Hasbro has shared its official press images for the Marvel Legends reveals from earlier this morning. Following the release of the Spider-Man: Homecoming trailer last night, CBR had the honors of revealing the first look at the Michael Keaton Vulture Marvel Legends figure.

And while Hasbro shared the first reveals from the next wave of Marvel Legends Guardians of the Galaxy at San Diego Comic-Con, the Nerdist got to reveal that new figures for Star-Lord, Drax, and Yondu would round out the Marvel Legends Guardians of the Galaxy wave.

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NYCC 2016: Hasbro Marvel Legends Update

nycc-2016-hasbro-marvel-legends

As has been their tradition the past several years, Hasbro held its ‘Twas the Night Before… Party on the eve of New York Comic Con. All of its collector-oriented brands were represented, including marketing and design members from their Star Wars, Transformers, and Marvel brand teams.

We focused on the new Marvel Legends reveals. Those included the final reveals for the widely-rumored and now-confirmed Sandman Build-a-Figure Spider-Man wave, and four other Legends whose final homes have not yet been revealed, but may be slotted into upcoming X-Men and Guardians of the Galaxy waves.

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SDCC 2016: Hasbro Reveals Marvel Collector’s Vault and Raft Exclusives

Hasbro Marvel SDCC 2017 exclusives

With San Diego Comic-Con just over a week away, Hasbro has released details for its Marvel exclusives. While the Collector’s Vault (in Marvel Universe 3.75-inch scale) and the Raft (in Marvel Legends 6-inch scale) have been steadily making the rounds on eBay, we’re glad to finally see the official pics and specifics.

In recent years, Hasbro has leveraged the upcoming year’s Marvel movie slate for its exclusives, like it did with last year’s Marvel Legends Book of the Vishanti set for this year’s Dr. Strange. Likewise, we’ve got the Marvel Universe Collector’s Vault aligned with next year’s Guardian’s of the Galaxy 2 and the Marvel Legends Raft set aligned with next year’s Spider-Man: Homecoming. Since these exclusives are planned up to a year in advance (and therefore up to two years ahead of the movie release), they do not likely reveal characters or plot points for the movies themselves… but it’s still fun to speculate.

As with exclusives in previous years, both the Collector’s Vault and the Raft will be available in limited quantities following Comic-Con at HasbroToyShop.com. We’ll be picking ours up (hopefully) at SDCC next week!

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