Toy Fair 2016: Hasbro Marvel Legends Report

Toy Fair 2016 - Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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Toy Fair 2016: Hasbro Marvel Legends Press Pics

Toy Fair 2016 Hasbro Marvel Legends Press Pics

We’ll kick off our Toy Fair coverage with the Marvel press pics shared by our pals at Hasbro. I’ll forgo the broader write-up for when I process my own pics from the Hasbro showroom, but let me give you the broad strokes:

  • Marvel Legends is doing better than ever…
  • … so much so that not only the 3.75-inch line has been rebranded Legends, but Hasbro is adding a 12-inch Legends line too.
  • 6-inch Legends will see more two more Cap waves, a Spider-Man wave, an X-Men (whodathunkit?) wave, and a Dr. Strange wave this year.

Now onto the pics!

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NYCC 2015: Hasbro Official Marvel, Star Wars, and Transformers Reveals

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Hasbro has shared official pics for their reveals at the ‘Twas the Night Before… Party kicking off New York Comic Con. They’ve included shots from Marvel Legends (both 6-inch and 3.75-inch – we’ll continue to refer to the smaller scale as Marvel Universe), Star Wars: the Black Series, and various Transformers waves.

They have more in store for Star Wars (their biggest reveals were not part of the officially released pics), and highlighted that in 2016, Transformers branding will transition from Combiner Wars to a new theme: Titans Returns, Part 2 of the just-announced Prime Wars Trilogy.

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NYCC 2015: Hasbro Marvel and Star Wars Reveals (with AFP video fly-by)

NYCC 2015 - Hasbro Marvel Legends (1 of 22)

As has been their tradition for the last few year, Hasbro kicked off NYCC 2015 with their ‘Twas the Night Before… Party, revealing new items from their action figure brands. We took a look at their Marvel and Star Wars lines, with a focus on their 6-inch figures in Marvel Legends and the Black Series from Star Wars. And we got to chat with our long-time friend, Jesse Falcon, from the Marvel licensing team.

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Who is Your Pick for the Hasbro Marvel Legends Fans Choice Poll?

Hasbro Marvel Legends Fans Choice Vote - Darkhawk, Angela, Symbiote Spider-Man, and Mysterio

Hasbro is conducting a new Fans Choice poll for Marvel Legends on the Marvel.com site. The four finalists, Darkhawk, Angela, Symbiote Spider-Man, and Mysterio, were selected by fans from an initial set of 16 choices at the Hasbro booth at San Diego Comic-Con. To rock the vote, Marvel offered up the chance to win a Stan Lee autographed SDCC-exclusive Marvel Infinite Series (nee Marvel Universe) Ant-Man set if you retweeted their announcement of the poll. (The winner was to be the 100th person to retweet, and there’ve been many more who’ve RT’d already.)

Need some help deciding? We’ve got the history (including action figures) for each choice.

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