Toy Fair 2018: Hasbro Marvel Legends Report

Finally, here’s our Marvel Legends Report for NYTF 2018 – all the reveals, booth pics, official PR pics, and teases – all in one spot. While Hasbro shared much of what’s to come throughout 2018, they still held back enough to keep us in suspense. Of all the waves covered in their Entertainment Brand Preview, all but one or two still have figures to reveal.

We’ll cover them in the order they were discussed and include the pics we shot in the booth and the official PR shots Hasbro shared with us. Read on!

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SDCC 2016: Hasbro Reveals Marvel Collector’s Vault and Raft Exclusives

Hasbro Marvel SDCC 2017 exclusives

With San Diego Comic-Con just over a week away, Hasbro has released details for its Marvel exclusives. While the Collector’s Vault (in Marvel Universe 3.75-inch scale) and the Raft (in Marvel Legends 6-inch scale) have been steadily making the rounds on eBay, we’re glad to finally see the official pics and specifics.

In recent years, Hasbro has leveraged the upcoming year’s Marvel movie slate for its exclusives, like it did with last year’s Marvel Legends Book of the Vishanti set for this year’s Dr. Strange. Likewise, we’ve got the Marvel Universe Collector’s Vault aligned with next year’s Guardian’s of the Galaxy 2 and the Marvel Legends Raft set aligned with next year’s Spider-Man: Homecoming. Since these exclusives are planned up to a year in advance (and therefore up to two years ahead of the movie release), they do not likely reveal characters or plot points for the movies themselves… but it’s still fun to speculate.

As with exclusives in previous years, both the Collector’s Vault and the Raft will be available in limited quantities following Comic-Con at HasbroToyShop.com. We’ll be picking ours up (hopefully) at SDCC next week!

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Toy Fair 2016: Hasbro Marvel Legends Report

Toy Fair 2016 - Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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Toy Fair 2016: Hasbro Marvel Legends Press Pics

Toy Fair 2016 Hasbro Marvel Legends Press Pics

We’ll kick off our Toy Fair coverage with the Marvel press pics shared by our pals at Hasbro. I’ll forgo the broader write-up for when I process my own pics from the Hasbro showroom, but let me give you the broad strokes:

  • Marvel Legends is doing better than ever…
  • … so much so that not only the 3.75-inch line has been rebranded Legends, but Hasbro is adding a 12-inch Legends line too.
  • 6-inch Legends will see more two more Cap waves, a Spider-Man wave, an X-Men (whodathunkit?) wave, and a Dr. Strange wave this year.

Now onto the pics!

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NYCC 2015: Hasbro Official Marvel, Star Wars, and Transformers Reveals

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Hasbro has shared official pics for their reveals at the ‘Twas the Night Before… Party kicking off New York Comic Con. They’ve included shots from Marvel Legends (both 6-inch and 3.75-inch – we’ll continue to refer to the smaller scale as Marvel Universe), Star Wars: the Black Series, and various Transformers waves.

They have more in store for Star Wars (their biggest reveals were not part of the officially released pics), and highlighted that in 2016, Transformers branding will transition from Combiner Wars to a new theme: Titans Returns, Part 2 of the just-announced Prime Wars Trilogy.

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