Author: Ron

Toy Fair 2012 – Hasbro Transforming From Toys to Entertainment

Hasbro video billboard advertising in New York City's Times Square

Hasbro held its Fan Media Day yesterday afternoon, inviting over one hundred folks from the various online blogs, fan sites, news, and communities that are fans of their collector-oriented brands – GI JOE, Star Wars, Transformers, and Marvel. I’ll be posting pictures from their Toy Fair showroom later this morning and over the course of the next few days, but wanted to touch upon the central theme from the event’s presentations – Hasbro is becoming an entertainment company, and the toys follow the entertainment.

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Toy Fair 2012 – Four Horsemen Toypocalypse 2 – Futuretro

Toypocalypse 2 - Outer Space Men (1280x853).jpg

The Four Horsemen kicked off Toy Fair 2012 with Toypocalypse 2 – Futuretro, the second installment of their toy art show. Like last year’s Toypocalypse, the 4H had a whole mess of goodness on display, and they also added a display case from Onell Designs and a wall of custom action figures and artwork for their Outer Space Men “Futuretro” line.

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Toy Fair 2012 – Hasbro to Reveal Marvel Universe Blow Hard?

With Toy Fair just around the corner, it’s about time we start getting some teasers about what we might see from our favorite action figure lines. We just got a doozy from an insider about Hasbro’s Marvel Universe line:

I’m going to reveal a character at Toy Fair that just might blow you away…

Obviously, this not-so-veiled hint means we’ll be seeing none other than fan favorite Blow Hard make his debut in New York in a week and a half. For those of you not familiar with this arguably A-list mutant, Blow Hard made his first appearance in X-Factor #11. No, we’re not talking about the highly acclaimed X-Factor of Peter David’s run – this was from the original run by Louise and Walter Simonson that managed to reunite a back-from-the-dead Jean Grey with the original X-Men – we’re talking literature here.

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Mattel WWE Legends Andre the Giant on Sale 1/30/12

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I was very disappointed when Mattel decided to pull its WWE Legends line from retail. But with their Rockers 2-pack still available on MattyCollector.com after going on sale late November last year, I guess that the demand for classic WWE Superstars might not be as strong as I would personally like it to be.

Hopefully Mattel’s release of Andre the Giant today will kick off the Legends sales via MattyCollector.com on a strong note for 2012. After Andre, Mattel plans to offer Fan’s Choice winners Diamond Dallas Page (April), King Kong Bundy (May), Arn Anderson (July), Tully Blanchard (September), and Miss Elizabeth (November). I’m most interested in the Miss Elizabeth figure, so I hope sales remain strong throughout the year.

For your convenience, here’s the WWE bundle page for today’s sale. In addition to Andre, there’s a limited number of Undertaker figures from San Diego Comic-Con last year, two types of display stands, and the languishing Rockers 2-pack.

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